Author Archives: Richard Scott

Choosing who to Hire: The Single Biggest Decision of Your Video Project

Choosing who to Hire: The Single Biggest Decision of Your Video Project

Finding a company to help you with the killer video you need shouldn’t be a headache, but often it is. So many companies, so much difference in costs, so hard to get straight answers. Eeek! We can help by offering a list of features to look for and questions to ask, some the obvious, some […]

How Companies Cheat Themselves with Offshore and Do-it-Yourself Video Production

How Companies Cheat Themselves with Offshore and Do-it-Yourself Video Production

How Companies Cheat Themselves with Offshore and Do-it-Yourself Video Production It’s an exciting moment when you decide it’s time to launch a first-class explainer video on your site to showcase your product, drive sales, improve conversions, and proudly share on your social platforms. The question is: what to do next? As long time video production […]

Using custom, HD video on your web and social sites

Marrying your video with everything you do on the web is not only smart; it’s an SEO-friendly move that can enhance web traffic by boosting your search engine ranking. Search engines love native video, and embedding yours with the right keywords gives you a distinct advantage. We’re ready to help! What we mean by embedding: […]

Why do we humans love video so much?

What makes video so powerful as an influencer in the marketing arena? What is it about those moving images and sound people find so captivating? It turns out we’re wired to love the video experience, though we might not realize it. Our response to voice and movement relates to video production Survival in humanity’s earliest […]

Male vs Female voiceover in your live action or animated explainer

A video production decision people often give little thought to – at first! – is the voiceover talent. It takes some reflection to realize how important this decision is, and even more careful thought to make the best decision for your product. Male or female seems like an obvious first decision. But is it really? […]