Encuentra el mejor estudio de producción de video para tu proyecto.

Crear un video con calidad comercial para publicidad, música, promoción, etc., es un proceso complejo. Seguramente podrías leer algunos posteos acerca de crear tu propio video, pero si estás buscando resultados reales – déjaselo a los profesionales. El mejor estudio de producción de video dedicará todo su día a generar ideas, personalizar y crear tu contenido. Con un nivel de concentración como ese, el video resultante valdrá completamente el costo.

Los mercadólogos alrededor del mundo están aumentando sus presupuestos de video sostenidamente para generar contenido que atraiga a nuevos consumidores y haga que los actuales vuelvan una y otra vez. Con eso en mente, no sorprende que existan cientos de compañías de producción en el mercado. Seleccionar un estudio creativo de producción puede ser extremadamente difícil, porque cada estudio tiene algo diferente que ofrecer. Aquellos que nunca han trabajado con una compañía de producción de video, encontrarán más difícil elegir una sin ayuda. De acuerdo, manos a la obra.

Comenzando la búsqueda

Es tan simple como usar Google (o tu buscador preferido) para empezar la búsqueda del estudio de producción de video perfecto. Buscar términos claves como “estudio de video promocional” o “producción de video de marketing” te ayudará a encontrar algunas primeras opciones. Para una búsqueda simplificada, puedes utilizar sitios de clasificación externos como Top Alternatives o Quora, que tienen listas de clasificación de compañías de producción.

Crea una lista de tus 10 favoritas. Analizar sus sitios en su totalidad puede dar bastante trabajo, así que para mantener el proceso simple, puedes elegir tus favoritas basado en algunos criterios como portafolio de trabajo y fechas de entrega.

Acotando la Búsqueda

Este paso requiere más esfuerzo de tu parte, pero buscar tus opciones apropiadamente es crucial si quieres evitar elegir el estudio incorrecto para tu proyecto. Dependiendo de tus preferencias personales, puedes estudiar cada sitio web profundamente antes de contactarlos, pero es mucho más rápido (y fácil) llamar a los estudios directamente. Cuando hables con esos estudios, es mejor contar con una serie de preguntas previamente preparadas.

Mientras hablas con cada estudio, haz notas en qué tan “vendedor” se escucha cada uno. ¿Realmente están interesados en tu proyecto, o parecen más interesados en que gastes tu dinero en sus servicios inmediatamente? Las compañías profesionales estarán interesadas en descubrir cuáles son tus objetivos y a quiénes quieres alcanzar. Después de todo, no estás creando este video con fines personales, estás intentando alcanzar a una gran audiencia y tener ganancias al compartir este mensaje.

Decisión final

Después de hablar con cada estudio individualmente, mucha gente sabrá de antemano cual estudio elegir, basados en precio, calidad, servicios, vibra general, etc. Si esto no sucede contigo, trata de utilizar el típico modelo “pros/contras” para hacer tu elección.

Encontrar el estudio de producción de video correcto puede tomar algún tiempo, pero el increíble video que obtendrás, valdrá todo el esfuerzo.

¿Quieres hablar acerca de hacer tu propio video? Da click aquí para contactarnos. 

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