You won’t be surprised to hear that we don’t have a magic answer for you. Consider: taping a two-hour City Council meeting takes – two hours. Making a two-hour movie can take over a year.
We understand every business has time constraints and needs predictability, so we work with you on an appropriate timeline so we can make a powerful marketing tool and you have the opportunity to plan a rollout and integration with the rest of your marketing strategy.
From the marketing and video expert side, we will focus like a laser on the unique set of motivations driving your customers and how best to demonstrate the ways your product helps them. We want to hear from you about your customers’ beliefs, challenges, pressures, and needs – which your product is made to address. We may even ask you questions you haven’t thought about before! It’s all part of effective video marketing.
Our critical first steps aren’t complete until we have a nuanced view of your customer, your product and your perception of how and where the two interact on an emotional level so that our persuasion will produce results.
This takes time, consultation, often some independent research – and then we can start talking about how to approach the creation of a truly high-quality video or animation. Did we mention it takes time?
Our records show an average production from 7 – 14 business days, up to 6-8 weeks. There is some wiggle room in there because no one is really average – every production is unique. Nevertheless, this window gives you a pretty good idea of what to expect when you are considering authorizing a first –class video production.
Pro tip: Don’t rush into video production because someone told you it is a “must.” Make it part of a comprehensive, well thought-out strategy; one our experts will be delighted to review with you.