How Companies Cheat Themselves with Offshore and Do-it-Yourself Video Production
It’s an exciting moment when you decide it’s time to launch a first-class explainer video on your site to showcase your product, drive sales, improve conversions, and proudly share on your social platforms.
The question is: what to do next?
As long time video production professionals, we can help you avoid common pitfalls by sharing our experience with clients who made some all-too-familiar mistakes before contacting us.
OPTION ONE: “We Decided to Make the Video Ourselves.”
From your phone to your consumer software to your finished product, making your own commercial-level video is as easy as 1-2-3, right?
Um, well – no.
When it’s time to present yourself and your product to the world with your very first explainer video, we’d hate for you to look like someone who didn’t grasp the importance of quality in your most high-profile roll-out product.
And we’ve seen it before.
Just as buying a Steinway grand piano doesn’t make you a concert pianist, it is not the equipment that makes a video powerful. You can do your business more harm than good by feeling your way through a home-brew video production and staking your company’s reputation on it. First impressions are critical!
Most people grossly underestimate – until it’s too late – the time and the complexity required to create a video . Make the decision to present yourself professionally.
A professional quality video helps with conversions, drive sales, looks fantastic in everything from lighting to framing to scripting, and gets you talked about. That requires using real pros.
OPTION 2: “We Fell for the Siren Song of Offshoring.”
We’ve had too many clients come to us only after they tried working with an offshore company and got an inferior and often incomplete product. Too late, they realize that by going for cut-rate production, they spent money they will now have to spend again to get it done right. It’s a hard lesson.
Even when everyone has the best intentions and skills, there are problems with this approach.
Video production is a collaborative project. Real-time, face-to-face communications are critical. A lot of key production decisions are the result of inspiration and on-the-spot decisions. Try acting out a brilliant idea you just had by email with people who are awake when you are asleep and vice versa, and who may have some difficulty with your primary language.
And, guess what? From their perspective, they have the same challenges dealing with you.
It is complicated, often impossible for an offshore company to feel your passion, understand your target demo, grasp the market need for your product, and compellingly tell your story.
Loss of patience, frustration, and misunderstandings can happen very quickly.
Our clients tell us that after investing more time and effort than they wanted to, they wind up with a mediocre or unfished product they can’t use. Waste of time. Waste of money.
OPTION 3: “We Hired Locally, But we got Burned.”
The good news for you: there are more high-quality video production agencies out there than ever before. You have options, and the market is competitive.
Many companies, from start-ups to well-heeled, assume they can’t afford a high-quality video. But the nature of the marketplace and the sheer number of talented people who love, love, love making great videos means you have choices at prices that may surprise you.
The bad news: It’s a video jungle out there. How do you know who to hire?
Be sure to look for a company that has:
- A track record of happy clients and killer videos
- All the capabilities you need in-house, such as animation and voice over
- A suite of excellent production tools they will be glad to invite you to visit
- Multiple video formats to create the precise look you want
- Creative people who will commit their passion and ideas to making your product jump off the screen
- An excellent service ethic such as fast turnarounds and morning ‘til night, 7-day-a-week availability for shoots and questions
- An understanding of the costs of doing business, who will work with you openly and candidly on costs, with the goal of finding a way to make it happen (after all, they LOVE making videos).
Are we too modest to say that sounds a lot like us?
NO! That sounds exactly like us! We get more specific on our blog “Choosing who to Hire: The Single Biggest Decision of Your Video Project .”
If you haven’t already, check out why clients choose Shape Digital Media for their video production here.