Getting high-value online viewers means going beyond Youtube

Everyone loves YouTube and no wonder – it is now the second largest search engine on the web, and people spend 6 billion hours a month watching YouTube videos.

That doesn’t mean there isn’t room for competitors more focused on business ROI and metrics, instead of cat videos.

Here are a few you should know:

Vidyard: Helping your HD video pay off

Vidyard is all about marketing and conversions through HD video. They’ll give you granular metrics such as how many viewers get past the first minute of your video that will help you refine your approach. They also make easy-to-use interfaces that push viewer data into your CRM and marketing software, which helps sales.

You can upload videos directly or drag them from your YouTube channels. They have various player skins that can help you customize your video player to match your brand. Vidyard also guides you through creating custom calls to action, boosting conversions to your landing page.

Bonus: Vidyard integrates with HootSuite, so sharing a video on social media is just a click or two away.

There are a lot of meaty metrics in Vidyard. Here are just a few that will make your marketing day: Attention span, geographic location, viewing history, and where your videos are being shared online (your social media self is drooling right now, right?). As we said, Vidyard is all about marketing and conversions.

Vidyard also supports split testing of video thumbnails, which is not only good marketing, it’s a lot of fun for you and your prospective custom video customers. Here’s a :30 video on how that works.

Wistia: BIG on customer service

Wistia if also a business-focused video hosting platform, and it’s been doing it longer than just about anyone else.

What makes them different?.

Wistia is serious about customer service, so they make the platform not only valuable but easy to use. They include thoughtful and useful touches such as social sharing buttons, email marketing integration, and custom player controls and skins. They are also well organized and beautifully designed, making spending time at the site a pleasure.

Another aspect of their customer focus: Wistia offers “Freemium” pricing in their video hosting and basic video marketing tools, excellent for small ships or those just getting started.

Wistia’s specialty is called “heat mapping,” identifying which parts of your video people like the most and where viewers are dropping off. Wistia’s email integration tool lets you see who is signing up via email, and it syncs its reports with your Google Analytics for even more convenience. Definitely customer friendly!.

Brightcove The nimble 800-pound gorilla

Brightcove is a big player. Their clients include some of the biggest companies in the world. You can be confident they can handle your needs. They bring multiple integrated video products to the table (besides hosting) such as video marketing and video monetization. It’s well integrated and always ready for prime time.

They offer handy and stress-relieving support resources, including templates and libraries to help you with just the right look and feel your video player, landing pages, and galleries.

As you might expect, with their international reputation and large client base, Brightcove is a little on the pricey side and favors companies with a well-known brand that are producing hours of video content regularly. Their analytics are designed to give real-time dashboard feedback to large scale video marketing operations. They have a proprietary consumer engagement scoring algorithm and can produce hourly reports. Amazing, but definitely suited for big players.

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